Website
- create a fundraising page on your school or ensemble website
- keep a donation button in your navigation menu or footer
- prominently place the logo or link to Fine Arts Fundraising on all school or ensemble websites
- include videos of musicians discussing your fundraising efforts and the importance
of why funds are being raised
Social Media
- promote all fundraising efforts on your social channels regularly; boost your posts to a targeted audience for more visibility
- switch out your profile and cover photos with information about your fundraising events so that fundraisers are the first thing people see on your social channels
- if you are hosting an actual event like a variety show, create an “event” on Facebook and invite your followers to it
- post videos of musicians discussing your fundraising efforts and the importance of why funds are being raised
News Outlets
- make a list of news and media sources in your community
- create a press release and send it to the above list
- it is a good idea to create a story around fundraising events and opportunities; the media enjoys telling your story
- outlets may publish ads as a donation to your organization; paid ads are always available and you may have persons willing to cover that cost
Contact Friends and Family
- create a letter, email template, or social post for your musicians to use when contacting friends and family
- ask your musicians to send out the email or promote the fundraiser on their social channels
Flyers
- ask one of your musicians to design a flyer for potential donors advertising Fine Arts Fundraising and why the ensemble is raising money at www.fineartsfundraising.com
- schedule a day for “painting the town” with flyers
Blog
- If you have one, use it for information about the fundraiser, why you are raising money, and www.fineartsfundraising.com
Individual musician creativity
- shoppers and donors at www.fineartsfundraising.com can designate ensembles and individuals in those ensembles that will receive profits and donations
- therefore, each member can, individually, develop their own unique promotional plans
- each member can host their own party, recital, or individual GoFundMe account